Cool Yule magic. What is it really? Its not about the perfect photo or a beautiful set. Its not about the reindeer or the Santa or the outfit. Its really about capturing and preserving the feeling your family has at this moment in time. Its about creating a space for you to be in this moment with your family, even if only for a few minutes. Our goal has always been to give you a little Christmas magic to cherish, because we all know the magic is really that kids don’t stay kids for nearly long enough. We take this very seriously over here with our pile of big kids now. We want your littles to feel like they’ve just arrived at the North Pole….we want them to leave with their cheeks red from smiling and belly full of giggles. We want bring some of the Christmas magic that has carried us through the years of raising babies….

Go on…scroll through and try not to smile….our babies don’t keep but these memories do…thats the real magic❤️